Color Wall for Shaw

Showcasing dramatic choices with clarity.

What do you get when a carpet maker takes its inspiration from across the USA? In this case, a colorful, vibrant collection.

Shaw, the largest floor covering manufacturer in the world, is brightening floors across the country with Shades of America, a carpet collection featuring more than 90 colors. To help make the (often intimidating) process of picking out carpet styles and colors easier for consumers, they partnered with Harbor Industries.

We created an instant classic when we introduced the Shades of America Color Wall. The wall features all 90 colors in the line, with samples of each shade in every style of carpet offered through the collection (plus the flexibility to easily change or add colors and styles). Our approach helped to make the decision-making process less complicated, less frustrating and more rewarding for the consumer. Plus, we integrated cleverly concealed storage into the wall’s warm, rich and sturdy design to stow carpet samples for shoppers to take home. By displaying a full line of options in a well-organized and visually delightful way, we helped consumers feel more confident in the choices they were making.

The result of our work? Beauty, efficiency and plentiful choices. The American way.